"Flochella" is a playful reimagining of the traditional music festival experience, swapping desert vibes for the lush, wild energy of the swamp. Designed entirely in Adobe Illustrator, this poster concept merges hand-drawn illustration with bold typography to promote a fictional festival featuring a mix of reggae, rock, and country artists. From the charismatic alligator strumming a guitar and sipping a beer to the vibrant color palette and stylized text, every element was created to reflect the festival’s fun, laid-back, and uniquely Floridian spirit.
